President and Founder of Vogel Social Media. He is a social media consultant who is passionate about helping clients create powerful business connections for higher profits in the new social media world. Eric has counseled companies like Google, Focus Forward Coaching, Verde Capitol Management, Rochester Soccer League, and Pato Music. He has helped many organizations create a comprehensive and integrated social media plan. Helping companies by implementing and teaching them how to expand their online customer reach, customer connections, and customer loyalty by using social media tools is what Eric does best.

Website: http://www.vogelsocialmedia.com

Eric Vogel: Why You, as a Business Owner, Should Be Using Social Media

October 26, 2009 by Eric Vogel · Leave a Comment 

Popular Social Media sites are hitting the mainstream. You can’t listen to the radio or watch TV without hearing terms like Twitter, Facebook or Tweeting. CNN, Ashton Kutcher, Ellen Degeneres and even Oprah are on and talking about them. A recent episode of “My Boys” centered around the topic of Facebook. Every character had a different opinion about the relevance of Facebook to his or her life or work. And that really mirrors life. In every circle there are people who love social media and there are those who just don’t get it. There are some who would only use it for socializing while others are fully on board and utilizing it for their business.

As a Social Media Consultant, I spend hours researching and evaluating these sites and associated applications and am definitely of the mindset that every business should be utilizing these tools to create a presence online.

Let’s go over just three of the main reasons why businesses should use social media.

1. Branding

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