Eric Vogel: Why You, as a Business Owner, Should Be Using Social Media

by Eric Vogel 

Popular Social Media sites are hitting the mainstream. You can’t listen to the radio or watch TV without hearing terms like Twitter, Facebook or Tweeting. CNN, Ashton Kutcher, Ellen Degeneres and even Oprah are on and talking about them. A recent episode of “My Boys” centered around the topic of Facebook. Every character had a different opinion about the relevance of Facebook to his or her life or work. And that really mirrors life. In every circle there are people who love social media and there are those who just don’t get it. There are some who would only use it for socializing while others are fully on board and utilizing it for their business.

As a Social Media Consultant, I spend hours researching and evaluating these sites and associated applications and am definitely of the mindset that every business should be utilizing these tools to create a presence online.

Let’s go over just three of the main reasons why businesses should use social media.

1. Branding

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