Michael Copeland: Getting Back to Basics
For me, getting back to basics means to take off all that extra gear you have on and just go for a walk. Just take a step. Just one step in the right direction, the direction you want to go with your business.
As Internet Marketers, we learn too much. We know too many techniques and tactics. We can’t launch without this or that. We have to have the right button, and graphics, and audio, and video. We need to know copywriting, auto responders, affiliate programs, and lots of other stuff.
Let me tell you something: NO YOU DON’T
You do not need any of that stuff to launch a product or service online.
No matter if you have a brick and mortar business or are solely online, these are the things you need to make money online:
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Michael–
You are right on the money!!! We all spend so much time and energy getting it ‘perfect’ that we forget that the website space is a constantly moving target.
There are always components that need to be perfect…the ordering system, the primary, customer -facing, page, the connection to information or a live person…….but other tags, buttons, videos, need to be relevant–but done quickly……and with professionalism.
Oh–btw—We have all seen too many sites where simple spelling errors take a brilliant site and move it into ‘novice’ mode………spelling should always be correct!!!!
Keep up the great work………..