You are right on the money!!! We all spend so much time and energy getting it ‘perfect’ that we forget that the website space is a constantly moving target.

There are always components that need to be perfect…the ordering system, the primary, customer -facing, page, the connection to information or a live person…….but other tags, buttons, videos, need to be relevant–but done quickly……and with professionalism.

Oh–btw—We have all seen too many sites where simple spelling errors take a brilliant site and move it into ‘novice’ mode………spelling should always be correct!!!!
Keep up the great work………..